Chiquita 'That's Bananas' Campaign

Chiquita 'That's Bananas' Campaign

Art Direction and Copy: Michael Craighead

This campaign juxtaposes something completely ludicrous with the
idea of not getting enough Potassium.

Self Portrait

Self Portrait, Digital Print

American Apparel

American Apparel
Art Direction: Michael Craighead
Photo Credit: James Parker

Netflix 'Let Your Sofa' Campaign

Netflix 'Let Your Sofa' Campaign

Art Direction and Copy: Michael Craighead

Often in today's busy society, we forget about home. Netflix encourages you to rekindle the flame with your sofa.

Nike Basketball 'Hardwood' Campaign

Nike Basketball 'Hardwood' Campaign

Art Direction and Copy: Michael Craighead

This campaign pays homage to the warriors that are high school basketball players. It pays homage to the hardwood, where history is made, and dreams are broken.

Air Jordan/Team Jordan 'I Am Now' Campaign

Air Jordan/Team Jordan 'I Am Now' Campaign

Art Direction and Copy: Michael Craighead

'I Am Now' is a campaign designed to inform the viewer that despite the past, and the future, Team Jordan athletes indulge in the now. They relentlessly prepare for the present - to be at their optimal level of performance.

Purrell 'Dirty Things' Campaign

Purell Ad campaign

Art Direction and Copy: Michael Craighead

Using Purell will allow you to handle those dirty tasks in life.